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M. Lauerwald, S. Staudacher
The civil aerospace industry features distinct systems structures. The global air traffic market is characterized by an intense competition of a high number of airlines. The relation of airlines to airframe manufacturer is currently an oligopoly with the relation of aircraft manufacturers to engine manufactures being a bilateral oligopoly. This industry is based on mature technology ensuring high levels of safety and reliability. With the lever of incremental innovation becoming smaller and smaller, the quest for technology leaps is on. Long product life cycles, additive product change, limited resources in the supply chain as well as the long lead times of a high technology environment are contradicting fast leaps in technology. In this context long term business success only is achieved by mastering the mechanisms and drivers of this very special system. Defining the products of the future requires a thorough understanding of these mechanisms and might become one of the competitive edges in product design. Understanding of systems dynamics might be gained through digital simulations. Whilst being fast such simulations have disadvantages with regards to transparency and the interaction of entrepreneurial decisions which are shaped by the structure of the system itself. Because of that a table top simulation similarly to the beer game is proposed. The goal of the beer game was to demonstrate the effect of systems structures on the behavior of people and to show the benefits of modern supply chain management. This paper presents major aspects of the Jet Engine Game. Its goal is to demonstrate the effect of cost, lead time and degree of innovation in the field of jet engines as well as selected changes in the industries environment on the entrepreneurial decisions of airframe manufacturers and airlines. A comprehensive specification of the Jet Engine Game is presented. Special attention is given to suitable metrics as well as the allowable degree of system simplification. The resulting limitations are documented and discussed in the light of the goals of the business simulation. Finally typical results of the business simulation are presented. The degree of insight gained by the participants in the current development state of the business simulation is appreciated at its true value.
Deutscher Luft- und Raumfahrtkongress 2014, Augsburg
Verlag, Ort:
Deutsche Gesellschaft für Luft- und Raumfahrt - Lilienthal-Oberth e.V., Bonn, 2014
Conference Paper
21,0 x 29,7 cm, 7 Seiten
Stichworte zum Inhalt:
Business Game, Zulieferkette
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